About us

The Pink Turtle is owned and operated by friends and running partners, Christine Kendle and Carey Pauley.

The name, The Pink Turtle, is a tribute to Carey’s 10-year old daughter, Savannah, who went to Heaven September 13, 2009 after a courageous battle with cancer. The Pink Turtle actually refers to Savannah, who was an honorary member of her mom’s running club, “The Turtles” and whose favorite color was pink. The Pink Turtle carries a SAVANNAHSTRONG line of merchandise, the phrase that was inspired by Savannah’s accomplishments and her incredible spirit while living with cancer. A portion of the proceeds are donated to help fight pediatric cancer.  

After 11 years, we have grown to 3 retail stores and added our sister brand, Savannah Boutique.  

The first Pink turtle opened in Greenville, DE in 2010.  The second location was added in 2016 I Glen Mills, PA and the third, in Rehoboth Beach, DE opened in August 2019.

We work diligently to keep our store fresh and inspirational, and our staff friendly and helpful. 

We care about providing our customers with the newest, most fashionable, wardrobe and gift pieces. Our goal is to keep you trendy by providing the best quality of products AND at a fair price.

Thank you for supporting our small business!


Carey & Christine (owners)

In addition, we also carry many locally sourced products - products that are either handmade and/or designed by nearby locals. It is important to us to support other small businesses and be an active part of our community's growth!